This book chapter shares communication strategy recommendations that were made to the World Cement Industry. It offers organizations assistance in designing and managing their communication and stakeholder involvement programs.
Revised: July 27, 2010 |
Published: October 28, 2002
Citation
Hund G., J.A. Engel-Cox, K.M. Fowler, and H. Klee. 2002.Two-Way Responsibility: The role of industry and its stakeholders in working toward sustainable development. In Unfolding Stakeholder Thinking: Theory, Responsibility and Engagement, edited by J Andriof, S Waddock, B Husted, S Sutherland Rahman. 217-231. Sheffield:Greenleaf Publishing. PNWD-SA-6674.