The Market Assessment Process is a way to identify and evaluate business opportunities. This is the first in a series of articles, and it focuses on conducting industry interviews using the Market Assessment Process.
Revised: June 29, 2011 |
Published: May 5, 2003
Citation
Henderson P., A.H. McMakin, and T. Arnold. 2003.Target Business Opportunities Through In-Depth Interviews.Chemistry and Industry.PNNL-SA-38363.