The Disruptive Market Research™ method, pioneered by Dr. Pam Henderson of Meridian Strategies, helps technology developers make better commercialization decisions and find industry parters. More than 120 entrepreneurial organizations, ranging from the U.S. Department of Energy’s Pacific Northwest National Laboratory to Fortune 500 firms, have used the method to evaluate the commercial potential of new products and to shape business strategies.
Revised: August 1, 2012 |
Published: August 31, 2005
Citation
Henderson P., A.H. McMakin, and T. Arnold. 2005.Getting smarter about commercialization opportunities.Innovation: America's Journal of Technology Commercialization 3, no. 4:(Online).PNNL-SA-43753.