Employer Brand Strategist
Employer Brand Strategist

Biography

Having spent 15 years performing communications work in healthcare advocacy, family law, and academia, Joey joined PNNL in June 2022 with the mandate to create both an institution-wide strategy for employer brand messaging and to produce/procure more human-centered storytelling for all external-facing digital channels, including direct email campaigns, career platforms, paid media for conferences/events and career listings, college and university outreach, PNNL websites, and social media. He operates within the Institutional Communications team, is a member of the Comms Accessibility Workgroup, and serves on the Lab's crisis communications team.

Joey is passionate about helping others obtain internships, postdocs, and full-time jobs, particularly those new to such career pathways and/or from underrepresented and marginalized communities.

Research Interest

Joey's research has focused on social media, recruitment and career development, technology, media law, DEI efforts, accessibility, and crisis/risk communications.

Education

MS in Strategic Communication (2022), Butler University

Affiliations and Professional Service

Public Relations Society of America (PRSA), Los Angeles Chapter