October 22, 2025
Journal Article

Climate change deniers, hippies, and preppers. Oh my!: Unpacking engineering student perceptions of renewable energy technology adoption in the United States

Abstract

Engineers play a key role in the formation, operation, and maintenance of large socio-technical systems. Enmeshed in these practices of engineering are shared perceptions and visions of how society should be ordered, and what role of engineers should play. These value systems and how they shape the perception of who and where alternative energy belongs will shape who does or does not have the opportunity to participate in these alternative visions of energy. Drawing on engineering studies and dialectology research this study examines how a group of engineering students engaged in learning about renewable energy systems perceive the kinds of people in the United States who would or would not adopt alternative energy. Rather than see adoption/non-adoption as a purely “technical” matter, students brought their own perceptions of regional, social, and political differences to characterize the potential acceptability of each technology. Certain regions of the United States, despite their technical potential based on government and industry sources, are cast as too culturally backward and resistant to change to embrace new energy sources. These insights elucidate the importance of 'engineers' value systems as they continue to play a significant role in shaping the development of alternative energy technologies and markets.

Published: October 22, 2025

Citation

Tidwell J.H., and A. Tidwell. 2022. Climate change deniers, hippies, and preppers. Oh my!: Unpacking engineering student perceptions of renewable energy technology adoption in the United States. Energy Research & Social Science 86:Art. No. 102397. PNNL-SA-154089. doi:10.1016/j.erss.2021.102397