PNNL

Abstract

Monthly Economic Diversication column for the Tri-City Herald... By now, many of us are starting to slack off on our New Year’s resolutions to vigorously become healthier, happier, more productive superhumans. While our intentions are in the right place, we try to insert these lofty goals into already hectic lives wrought with engrained routines. We break them because they’re simply not sustainable unless they become integral to our daily operation. The same is true of businesses who still think going "green" is something to talk about rather than wholeheartedly do. The concept of being "green" started as a buzzword several years ago, something companies would attach to their advertising to convince customers they cared about more than just making a buck. Since that time, the concept now referred to as "sustainability" has evolved considerably and is becoming a fundamental part of how companies do business. As such, marketing efforts to tout sustainability, previously seen as fluffy, are now respected for their proven power to affect the bottom line.