This is the second article in a four-part series about using the Market Assessment Method, developed by WSU Professor Pam Henderson, to reveal business opportunities. This article focuses on customer interviews.
Revised: August 1, 2012 |
Published: May 5, 2003
Citation
Henderson P., T.J. Arnold, and A.H. McMakin. 2003.Target business opportunities through in-depth interviews.Chemistry and Industry.PNNL-SA-38879.