We are exposed to nearly 10,000 communications every day (Saxon, 2017). Messages surround us: brand labels in our pantries, advertisements on TV, pop-ups on our news websites, and email blasts (even from our professional societies). But we have the power to pick and choose what to watch – and what to skip. So, it’s not surprising that we retain less than 1% of the content hurled at us (Johnson, 2015).
Revised: September 18, 2020 |
Published: November 1, 2017
Citation
Drennan C. 2017.How to Engage an Audience in an Attention-Constrained World.Transformations November 2017, no. 14.PNNL-SA-130181.