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Economic Development Office

Tri-Cities Tech Business Update

June 2013 Issue

You Can Kill an Idea, You Can't Kill an Opportunity

NewEdge is a growth, strategy, and design firm that delivers on new opportunities for start-ups through to Fortune 500s. Company President Pam Henderson was on the faculty at Carnegie Mellon University and later worked with PNNL and WSU to commercialize technologies. She publishes widely on market insight, innovation strategy, and design, and has a new book out - Killing Ideas - that PepsiCo's senior vice president describes as representing "a novel way of expanding how we think about growth through new ways of seeking opportunity." Read more...


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