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CANCELLED - TREN EVENT: The Social Media Sciences--Achieving the Real Goal...Customers!

Thursday, May 17, 2012
7:15 AM to 8:30 AM
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Location: Richland Library - NOTE CHANGE IN DAY

The Three Rivers Entrepreneur Network presents its May seminar: The Social Media Sciences - Achieving the Real Goal...Customers! How does social media fit into your online marketing strategy? With so many to choose from, how do you choose the right social networks for your business? And how do you a build a relevant following in social media?

Social media will, in all likelihood, gain in accuracy and reliability in the coming years. And the implications for online marketing or personal branding cannot be underestimated - let alone ignored. Content comes in many different formats, and engagement and viral marketing are the result of multiple factors. Define what success means to you. Once you know what you want, determine and establish the social platforms that make sense. Social media works best within a strategic, integrated marketing mix that is continually honed and refined - and repeated.

What you'll learn:

  • The role social media plays in recruiting and retaining customers
  • Integrating social media into your marketing mix
  • Tips and ideas for effective social media

Who should attend?

  • Marketing professionals
  • Social media specialists for small to mid-size businesses
  • Decision makers


There is no charge to attend. Please pre-register by Tuesday, May 15. Space is limited, so register early. A continental breakfast will be provided.

Please register at:

For More Information:
Teresa Claar (
(509) 375-2068

About the Speaker

A love of technology and people allowed Craig Sutton to focus professionally on social media and online marketing. His solid foundation of customer service along with his dedication to technology as the owner of a local IT company led the way for that company to win the 2008 Mid-Columbia Micro Business of the Year Award in just its third year of business. Craig has since changed his focus to strictly marketing by restructuring his company to become Ikon Marketing Group, a full service marketing firm with an emphasis online. He believes that electronic communication is the key to unlocking a wealth of information. That information, both good and bad, can be harvested to learn how to react and build relationships with your audience and your target market.

Craig has over 25 years of experience working with technology; 12 of those years as a manager and company owner. His hobbies are his job, Texas Hold ‘em, and the Buffalo pro sports teams - and yeah, he knows how futile that is...

Register for this event here!


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