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TREN EVENT: How far behind can we stay: Using design strategies to keep your business at the top of your customers’ minds.

Tuesday, September 21, 2010
7:15 AM to 8:30 AM
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Location: Richland Community Center Game Room

Tuesday, September 21, 2010
7:15 - 8:30 a.m. 
Richland Community Center Game Room

The Three Rivers Entrepreneur Network presents its September seminar: "How far behind can we stay: Using design strategies to keep your business at the top of your customers' minds." Interest in design thinking is presently at an all time high. As a result, business departments at colleges have recently introduced more courses focusing on creativity skills, design, and modern, fast-cycle product development techniques. The speaker, Columbia Basin College associate professor, Gene Holand, has over three decades of experience in sales, innovations, and human relations and creative marketing.

What You'll Learn

  • What is empathy and why is it so important to your business marketing strategy?
  • What are the seven elements of design thinking?
  • Why is it so hard to make an effective design campaign work?
Who should attend? 
  • Business owners
  • Entrepreneurs
  • Inventors
  • Senior managers of businesses and governmental organizations


There is no charge to attend. You must pre-register by Friday, September 17 to attend. Space is limited, so register early. A continental breakfast will be provided.

To register, please visit the registration website here or call Teresa Claar at (509) 375-2068 with the following information for each attendee: name, company/organization affiliation, phone number, and e-mail.

Note: Room capacity is limited. Preference is given to technology-based businesses and economic development professionals.

For More Information

(509) 375-2068

About the Speaker:

Gene Holand

Starting his 31st year at Columbia Basin College. associate professor, Gene Holand is creative, on the edge. A teacher and speaker whose expertise in sales, marketing, personal development and innovation has produced several award winning achievements.

He is known for presentations and seminars that are funny, insightful, and in your face. He is real world and irreverent. His students refer to him as the "polisher" or the "finisher", because he demands that they become the "architects of their own destiny" and to use passion, commitment and dedication to build their life's vision. His classes include: innovations (CID), sales, marketing, management, innovations and human relations and creative marketing.

Register for this event here!


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