TREN EVENT: Beyond "green" marketing: telling your sustainability story
Tuesday, March 22, 2011
7:15 AM to 8:30 AM
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Location: Richland Library
The Three Rivers Entrepreneur Network presents its March seminar: "Beyond "green" marketing: telling your sustainability story." Articulating the environmental, economic, and social benefits of your company's products and services can enhance your brand image and may provide competitive advantage.
This presentation will discuss the role of sustainability in an organization's marketing strategy, and describe about effective ways to leverage environmental and socio-economic messaging across product positioning, marketing, and brand. Dale Washburn and Chris Lemoine have been on the front lines of technology marketing from the original 'green' marketing craze to the current state of the markets, which comprise a complex mix of skepticism, politics, emotion, technical, consumer, and supply-chain dynamics. They'll provide their insight and practical advice for firms that want to take a sustainability message to market-without resorting to hype.
What You'll Learn
- Current trends in "green" marketing
- Evolution of messaging from eco-hype to the triple bottom-line
- How to articulate a meaningful sustainability story for your organization
- How to differentiate your organization's brand message from your value proposition
- Ways to establish and maintain credibility in your marketing messages
Who should attend?
- Business owners
- Senior managers of businesses
There is no charge to attend. You must pre-register by Thursday, March 17 to attend. Space is limited, so register early. A continental breakfast will be provided.
To register, please visit the registration website here or call Teresa Claar at (509) 375-2068 with the following information for each attendee: name, company/organization affiliation, phone number, and e-mail.
Note: Room capacity is limited. Preference is given to technology-based businesses and economic development professionals.
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About the Speakers
Chris Lemoine joined Washburn Communication in 2003. As Director of Major Accounts, Chris works closely with clients and employee teams to make sure Washburn's clients receive the high-quality marketing materials they deserve. Chris established Washburn's Green Marketing consulting practice, and has worked on related marketing initiatives for Fortune 500 companies and several smaller technology-oriented businesses. Chris has also written, presented, and blogged about sustainability and ecological marketing issues for several years, and facilitates a LinkedIn "green marketing" community. He has a degree in linguistics from the University of Cologne and spent about 15 years in high-tech sales and marketing before joining Washburn Communication.